hello!
Everything is a story.
From my earliest days writing stories, drawing, or directing neighborhood filmmaking ventures, I've always had an artistic tool in hand. Despite my creative roots, my professional journey initially led me into the medical field, specializing in ophthalmology as a surgical scrub and eye technician. While deeply immersed in patient care, I discovered a parallel love for photography during extensive travel, viewing the world through both the human lens and that of a camera.
The turning point in my career occurred when I accepted the role of Studio Manager for an incredible commercial studio in San Francisco. My first foray on the job coincided with a Vanity Fair shoot on powerful women leaders in tech photographed by Amanda Demme—a moment that ignited my passion for production and the creative process. Subsequently, I delved into the world of architectural commercial photography and production in the hospitality industry, traveling all across the country.
These experiences allowed me to refine my skills in creative direction, production, visual design, and project management. From food styling to location and talent scouting, and even navigating prop houses for the perfect elements, I found my love for orchestrating inspiring visual narratives.
Recognizing the importance of staying up-to-date with technological advancements, I underwent formal education in Graphic Design. Today, I work with various tools, including Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Procreate, WordPress, Webflow, UX/UI, AI and more.
Beyond technical expertise, I bring a unique strength in soft skills, fostering meaningful connections with clients and team members. My ability to understand and connect with people enhances my role not only as a creative professional but as a collaborative partner in bringing visions to life.
I'm committed to delivering beautiful solutions tailored to high standards of discerning clients, bringing a holistic, empathic, pure approach to visual design and storytelling. Whether it's elevating photography, crafting unique branding, or managing seamless productions, my goal is to exceed expectations when we work together.
Let's collaborate!